Toronto Bikes. Why don't you? (City Promo)

"Torontonians will be confronted with that very question as new transit shelter ads hit City streets this week. With warm weather on the way it is a perfect time to encourage people to get their bicycles out and ride!

This straight forward campaign is intended to inspire cyclists and non-cyclists alike by demonstrating that cycling is a growing trend and that people all around them are using bicycles as a primary mode of transportation. These people are saving time, money, and the environment. The ads encourage non-cyclists to consider why they aren't riding and directs them to the City's website for more information on how to start.

While cycling infrastructure is a vital component of sustainable cities, people's attitudes must also change in order for cycling to be considered a practical and enjoyable mode of transportation.

It's simple. Toronto Bikes. Why don't you?" Related post
I am so confused.