Bike Culture Archive Toronto & Beyond 2003-2012.
Photography by Martin Reis and Hamish Wilson.
I'll comment - they HAD to use a kids bike, didn't they? DUMB.
I won't defend the campaign but I think the bike is supposed to be a chopper bike not a kids bike. You see them quite a bit downtown.I like a colour scheme.Herb
They're trying to appeal to everyone's inner hipster, which is kind of a waste of time...we can't all be hip.
Never understood this low-rider fad. It seems such an impractical way to get around town.C'mon Tino, make a comment, pleeease!
Who designed the poster?I think the Manchester one is more effective.
washington DC needs a bike campaign
It's organized through the City Cycling Committee. Promotionssub-committee. I am glad they're doing ads but this one just screams silly.Every cyclist that rides by can give you a reason for not biking or why people know they don't. The City needs to give us a reason to bike that consists of more than a poster.
that poster is awesome!
Far more effective than something that could be mistaken for a kids bike would be a photo from critical mass. If that's meant to be a chopper, I'd think it would be more distinctive ... huge front forks, giant handlebars... you know. Oh well... plans for the future. :)
I like the Manchester one better eh?
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